BHARAT TULIP Enhances Market Access for Traditional Artisans via Digital Platforms
The Ministry of Social Justice and Empowerment is expanding market access for traditional artisans through the BHARAT TULIP initiative, which was launched on November 5, 2024. This program, implemented by the National Backward Classes Finance and Development Corporation, aims to enhance the livelihoods of artisans by improving product visibility and connecting them with customers both domestically and internationally. By branding traditional products as BHARAT TULIP, the initiative seeks to overcome market-access challenges and promote sustainable livelihoods while preserving India's cultural heritage. A senior official noted that the NBCFDC is facilitating these market linkages through digital platforms.
The Radius summarizes this story. Read the original report from PIB News.
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