India Urged to Shift from Content Market to Global Media Creator, Says I&B Secretary at CII Summit 2026
At the CII Big Picture Summit 2026, Shri Chanchal Kumar, Secretary of the Ministry of Information and Broadcasting, urged the Indian media and entertainment industry to transition from being a content market to developing globally competitive companies. He emphasized the need for original intellectual property, sustainable business models, and expansion into international markets to enhance India's creative output. Kumar linked this initiative to Prime Minister Narendra Modi's WAVES 2025 vision, which promotes innovation and trust in the industry. The summit aims to leverage India's storytelling traditions and cultural diversity to create significant economic and cultural value.
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